Justgrapes’ unique concept is the demystification of wine: we arrange wines by taste instead of a country or varietal (grape type). The arrangement starts with three main categories: FRESH (light-bodied), SMOOTH (medium-bodied), and RICH (full-bodied). Then you’ll navigate and find subtle flavors such as fruity, floral, grassy, and oaky on the label of every bottle. We are label-agnostic because we bring some of the tastiest wines into our store, empowering our consumers to self-educate, engage, and discover their own palates. However, If you need some human element during your exploratory wine journey, our wine experts are ready to help. Life is complicated, wine shouldn’t. Remember, it’s Justgrapes.